Under the creative direction of Gary Bradnick, I was tasked with designing promotional motion assets for Better World Fragrance House’s social platforms.

I developed a predominantly procedural pipeline within Houdini to design and animate both the foliage and key object assets within the scene. This included the development of an ivy growth solver using a combination of VEX and MOPS toolsets. The flower assets were modeled procedurally with VEX, and their animation done using a KineFX and Vellum toolset. Redshift Proxies and Instanced Geometry were used to expedite render times under a tight deadline.

Softwares Used: Houdini, Zbrush, Redshift, After Effects